Think about it.  What's the main reason you want to fly business class?  On a long flight, we say it is for the flatbed seat.  That puts a huge value on sleep.  Each time you fly!

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Like a bed seat, FaceCradle enables more comfort options and support that holds you in your comfortable position.

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A horizontal head position is critical also. That's the way you sleep each night.  But in economy, you are forced to have your head upright.  It's the main reason you can't sleep.  

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FaceCradle enables adjustable comfort and support to hold your head and body, on an angle closer to, or at, the horizontal angle. It means many more hours of sleep is now realistic.